Research Methods

Primary
This method consists of research that has been done by yourself, this way individual results are gathered. Such as questionnaires. This method is effective as the results collected are appropriate for the specific time and place, however using the primary method is very time consuming and can cost a lot of money.

Secondary
This involves using others research in order to help and aid your own, this involves things such as websites and other blogs. The good thing about this method is that is cost effective, on the other hand you may not be able to gather all the information that is needed.

Qualitative
Qualitative method is where you are in a small group of people who also have strong views and opinions on the subject in hand, for example in my case a focus group containing pop rock fans. Using this method can help you gain a broad understanding of the topic being discussed, though it is difficult to avoid biased views from the researcher.

Quantitative
This method is where you collect an in depth overall view on the subject matter, this way you are also able to identify a trend in the results. This method helps the researcher gain accurate results, however if using questionnaires this mean that the results do not contain explanations and are instead statistics.