Monday, 23 January 2012

Today we held a focus group where we interview year 7's, Teachers and 6th formers in order to gather information on what they would like in the magazine in order to make them want to buy it, we also asked them what they would want to see on the front cover that would appeal to them.

Year 7's feedback:


  • Celebrity information-what is happening in the celebrity world, small snippets of selected celebrities.
  • One Direction interviews with pictures and posters.
  • Events page-What events are coming up in school, in the area and in the country
  • School council meetings and feedback-They would like to be told about what is mentioned in council meetings and feedback about ideas they have given the council members to pass on in order to improve the school.
  • Achievements-Personal achievements of students throughout the school.
  • Sport competitions.
  • Sports Awards.
  • Free gift such as house points-The year 7's told us that they were more likely to buy the magazine if it came with a free bee.
  • Advertisement of the house point shop.
  • Exam timetable-What exams are coming up and for who.
  • Revision sessions- Information on any revision sessions that might be set up to help with exams.
  • Horoscopes.
  • Games section-entertainment, so the magazine is not all about school.
  • Agony Aunt-Students would like to hear opinions about certain problem they may have.
  • Competition.
  • Canteen timetables-What food is being served in the canteen.
The year 7's said that they would like the magazine to contain some celebrity information so it is not all about school. When it came to school information they they wanted it to contain information about the school ad what has happened or is happening in school. When we asked them about the front cover they said that they would like to have bright, neon colours, some said they would like the colours to vary from season to season for example in the summer the scheme would use summer colours such as red, orange and yellow. 

In terms of when the magazine is released, they said they would prefer to receive it once a month, as once a week is to regular.

Teachers Feedback


  • Mostly focused on parents and students and their opinions of what is going on in school.
  • What students have created in school-such as artwork, textiles etc.
  • House element-the teachers would like the magazine to contain information about each house within the school, such as progress in house points and quizzes.
  • Interviews with teachers-Their opinions on school events.
  • Problem page.
  • How the school is affected by the board of education-What new rules may be in force that can affect the students an the school.
  • Comic strip-with a moral of the story or a comical quote.
  • Cartoon about teachers-maybe about an event that has happened.
  • Letters page-gives a chance for teachers and students to write in.
  • Events coming up in school.
  • Lower and Upper school section-They said that the upper school and lower school should be separate as it would contain very different things
  • Events in the area-what community events are happening or coming up
The teachers said that they preferred to have the front cover made up of the school colours (red and white), this way they thought it would make the magazine more personal to the school and also look very sophisticated. They also said that each edition should be themed (e.g. holidays, news)


In terms of release dates the teachers said that they would prefer to receive it once a term.

6th formers feedback



  • Pictures-the 6th formers would prefer the magazine to have a lot of pictures and not full of complete information.
  • School information
  • Gossip column.
  • Canteen Vouchers-They are more likely to buy the magazine if it comes with a gift or free bee.
  • Football scores and reviews.
  • School Laws-They said they would like news that affects the school to be included.
  • Cartoons.
  • Celebrity information-many of the male 6th formers said they would prefer a 'hot girl celebrity'
Many of the male 6th formers said that they would like women on the front page as that is what would appeal them to buy it. they also said that they wanted it to be made up of bold colours, to make it stand out.

They said that they would like to magazine to be released every fortnight.

2 comments:

  1. I LOVE the magazine example you used with one direction, it is definately something I imagine the younger members of the school reading:)!

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  2. This is VERY informative Paige and the picture goes well with the target market you are talking about:)

    ReplyDelete