

Bauer Media group is known for distributing mainstream magazines like Kerrang and Q, and IPC Media currently distributes NME, these magazines are not only very successful magazines but they are also magazines that are based on the same genre as mine. so taking this into account I believe that either one of these institutions would be a good option to distribute my magazine because they have a lot of experience in distributing and handling magazines like mine. However this has positives and negatives, because even though they have experience, it may also mean that there is a a lot of competition in distribution of my genre as there are already a few successful rock magazines out there. I also think another reason why these institutions are a good choice is because the magazines that they distribute are aimed around the same age range as mine.


Most music magazines are distributed in newsagents and major stores such as W H Smith, Asda and Tesco's, and so I would mine to be distributed in these same places as they are the best selling place to appeal to my target audience. This way when they go out shopping they will be able to see my magazine and buy it Also I have noticed that the most popular and successful magazines are sold in news agents as they have a high demand for music, fashion and gossip magazines, so I would want mine to be sold there in order to become successful.
I would also like my magazine to be distributed via the Internet, I think this a is a good option as my magazine demographic is going to be older meaning the audience is older and more mature so they are more loyal customers. Using the Internet to distribute means the readers will be able to subscribe for the magazine every month. There will be an Internet presence on line however it won't be the full magazine as this will influence sales, instead it can show the front cover, in order to get the readers interested.





